MVP Requirements

This document outlines the Minimum Viable Product (MVP) requirements for GripDay, focusing on the essential features needed for the initial release. The MVP is designed to validate the core value proposition while establishing a solid foundation for future growth.

🎯 MVP Vision & Goals

MVP Vision

Deliver a functional B2B marketing automation platform that demonstrates the core value proposition of open-core architecture while providing essential marketing automation capabilities for small to medium businesses.

Primary Goals

1. Validate Market Fit: Prove demand for open-core B2B marketing automation
2. Demonstrate Technical Feasibility: Show that the microservices architecture works at scale
3. Establish User Base: Acquire initial users and gather feedback
4. Generate Revenue: Begin commercial revenue through premium features
5. Build Community: Start building an open-source community around the platform

Success Criteria

• 100+ Active Users within 3 months of launch
• 10+ Paying Customers for premium features
• 99.5% Uptime during MVP period
• < 200ms API Response Time (95th percentile)
• Positive User Feedback (>4.0/5 rating)

🏗️ MVP Architecture

Core Microservices (8 Services)

1. API Gateway - Service orchestration and routing
2. User Service - User management and security
3. Contact Management Service - Contact and company data
4. Email Marketing Service - Email campaigns and delivery
5. Campaign Automation Service - Basic workflow automation
6. Form Builder Service - Lead capture forms
7. Scoring Service - Lead qualification and scoring
8. Analytics Service - Basic reporting and metrics

Technology Stack

• Backend: Java 21, Spring Boot 3, PostgreSQL 16+
• Frontend: React 19, TypeScript, Mantine UI
• Infrastructure: Kubernetes, Docker, Apache Kafka
• Monitoring: Prometheus, Grafana, Jaeger

📋 MVP Feature Requirements

MVP-1: User Authentication & Management

Priority: 🔥 CRITICAL
Effort: 8 Story Points
Timeline: Week 1-2

Core Features

• User Registration: Email-based registration with verification
• User Login: Secure authentication with JWT tokens
• Password Management: Password reset and change functionality
• Basic Profile: User profile with essential information
• Role Management: Basic user roles (Admin, User)

Acceptance Criteria

• [ ] Users can register with email and password
• [ ] Email verification required for account activation
• [ ] Secure login with JWT token authentication
• [ ] Password reset via email link
• [ ] Basic user profile management
• [ ] Role-based access control implementation

API Endpoints

POST   /api/v1/auth/register
POST   /api/v1/auth/login
POST   /api/v1/auth/logout
POST   /api/v1/auth/forgot-password
POST   /api/v1/auth/reset-password
GET    /api/v1/auth/profile
PUT    /api/v1/auth/profile

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MVP-2: Contact Management

Priority: 🔥 CRITICAL
Effort: 12 Story Points
Timeline: Week 3-5

Core Features

• Contact CRUD: Create, read, update, delete contacts
• Company Management: Basic company profiles and associations
• Contact Import: CSV import with basic validation
• Contact Search: Simple search and filtering
• Contact Lists: Basic contact segmentation

Acceptance Criteria

• [ ] Create contacts with essential fields (name, email, phone, company)
• [ ] Edit and update contact information
• [ ] Delete contacts with confirmation
• [ ] Import contacts from CSV files
• [ ] Search contacts by name, email, or company
• [ ] Create basic contact lists/segments
• [ ] Associate contacts with companies

API Endpoints

GET    /api/v1/contacts
POST   /api/v1/contacts
GET    /api/v1/contacts/{id}
PUT    /api/v1/contacts/{id}
DELETE /api/v1/contacts/{id}
POST   /api/v1/contacts/import
GET    /api/v1/contacts/search
POST   /api/v1/contacts/lists

Data Model

CREATE TABLE contacts (
    id BIGSERIAL PRIMARY KEY,
    first_name VARCHAR(100) NOT NULL,
    last_name VARCHAR(100) NOT NULL,
    email VARCHAR(255) UNIQUE NOT NULL,
    phone VARCHAR(50),
    company_id BIGINT REFERENCES companies(id),
    status VARCHAR(20) DEFAULT 'active',
    created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP,
    updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP
);

CREATE TABLE companies (
    id BIGSERIAL PRIMARY KEY,
    name VARCHAR(255) NOT NULL,
    domain VARCHAR(255),
    industry VARCHAR(100),
    created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP
);

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MVP-3: Email Marketing

Priority: 🔥 CRITICAL
Effort: 15 Story Points
Timeline: Week 6-8

Core Features

• Email Templates: Basic email template creation and management
• Email Campaigns: Create and send email campaigns
• Email Delivery: SMTP integration for email sending
• Basic Tracking: Track email opens and clicks
• Unsubscribe Management: Handle unsubscribe requests

Acceptance Criteria

• [ ] Create email templates with HTML editor
• [ ] Send emails to contact lists
• [ ] Track email opens and clicks
• [ ] Handle email bounces and unsubscribes
• [ ] Basic email analytics and reporting
• [ ] Support for multiple SMTP providers

API Endpoints

GET    /api/v1/emails/templates
POST   /api/v1/emails/templates
GET    /api/v1/emails/templates/{id}
PUT    /api/v1/emails/templates/{id}
DELETE /api/v1/emails/templates/{id}
POST   /api/v1/emails/campaigns
GET    /api/v1/emails/campaigns
GET    /api/v1/emails/campaigns/{id}/stats

Email Tracking

• Open Tracking: 1x1 pixel tracking
• Click Tracking: Link redirection with tracking
• Unsubscribe: One-click unsubscribe links
• Bounce Handling: Basic bounce processing

---

MVP-4: Basic Campaign Automation

Priority: 🔥 CRITICAL
Effort: 10 Story Points
Timeline: Week 9-11

Core Features

• Drip Campaigns: Simple email sequences with delays
• Trigger Management: Basic triggers (form submission, manual)
• Campaign Analytics: Basic performance metrics
• Campaign Templates: Pre-built campaign templates

Acceptance Criteria

• [ ] Create simple drip email campaigns
• [ ] Set up time-based delays between emails
• [ ] Trigger campaigns from form submissions
• [ ] View basic campaign performance metrics
• [ ] Start/stop campaigns manually
• [ ] Template library for common campaigns

API Endpoints

GET    /api/v1/campaigns
POST   /api/v1/campaigns
GET    /api/v1/campaigns/{id}
PUT    /api/v1/campaigns/{id}
DELETE /api/v1/campaigns/{id}
POST   /api/v1/campaigns/{id}/start
POST   /api/v1/campaigns/{id}/stop
GET    /api/v1/campaigns/{id}/stats

Campaign Types (MVP)

• Welcome Series: 3-email welcome sequence
• Nurture Campaign: 5-email nurture sequence
• Re-engagement: 2-email re-engagement sequence

---

MVP-5: Form Builder

Priority: 🔥 CRITICAL
Effort: 8 Story Points
Timeline: Week 12-13

Core Features

• Form Creation: Visual form builder with basic fields
• Form Embedding: JavaScript and iframe embedding
• Form Submissions: Capture and process form data
• Lead Generation: Convert form submissions to contacts
• Basic Analytics: Form conversion tracking

Acceptance Criteria

• [ ] Create forms with essential field types (text, email, select)
• [ ] Generate embed codes for forms
• [ ] Process form submissions and create contacts
• [ ] Basic form analytics (views, submissions, conversion rate)
• [ ] Spam protection with basic validation
• [ ] Thank you page customization

API Endpoints

GET    /api/v1/forms
POST   /api/v1/forms
GET    /api/v1/forms/{id}
PUT    /api/v1/forms/{id}
DELETE /api/v1/forms/{id}
GET    /api/v1/forms/{id}/embed
POST   /api/v1/forms/{id}/submit
GET    /api/v1/forms/{id}/stats

Form Field Types (MVP)

• Text Input: Single-line text
• Email Input: Email validation
• Select Dropdown: Single selection
• Checkbox: Boolean selection
• Textarea: Multi-line text

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MVP-6: Lead Scoring

Priority: 🟡 HIGH
Effort: 6 Story Points
Timeline: Week 14

Core Features

• Scoring Rules: Point-based scoring system
• Behavior Tracking: Score based on email and form interactions
• Score Display: Show lead scores in contact profiles
• Basic Thresholds: Simple score-based qualification

Acceptance Criteria

• [ ] Create scoring rules with point values
• [ ] Award points for email opens, clicks, form submissions
• [ ] Display lead scores in contact list and profiles
• [ ] Set qualification thresholds (cold, warm, hot)
• [ ] Basic score history tracking

API Endpoints

GET    /api/v1/scoring/rules
POST   /api/v1/scoring/rules
GET    /api/v1/scoring/contacts/{id}/score
GET    /api/v1/scoring/leaderboard

Scoring Events (MVP)

• Email Open: +5 points
• Email Click: +10 points
• Form Submission: +25 points
• Website Visit: +2 points

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MVP-7: Basic Analytics

Priority: 🟡 HIGH
Effort: 8 Story Points
Timeline: Week 15-16

Core Features

• Dashboard: Overview of key metrics
• Email Analytics: Email performance metrics
• Contact Analytics: Contact growth and engagement
• Campaign Analytics: Campaign performance tracking
• Basic Reports: Simple reporting functionality

Acceptance Criteria

• [ ] Dashboard with key metrics (contacts, emails sent, opens, clicks)
• [ ] Email campaign performance reports
• [ ] Contact growth and activity reports
• [ ] Basic data export (CSV)
• [ ] Real-time metric updates

API Endpoints

GET    /api/v1/analytics/dashboard
GET    /api/v1/analytics/emails
GET    /api/v1/analytics/contacts
GET    /api/v1/analytics/campaigns
GET    /api/v1/analytics/export

Key Metrics (MVP)

• Total Contacts: Number of contacts in system
• Email Metrics: Sent, delivered, opened, clicked
• Campaign Metrics: Active campaigns, completion rates
• Growth Metrics: New contacts per day/week/month

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MVP-8: Frontend Application

Priority: 🔥 CRITICAL
Effort: 20 Story Points
Timeline: Week 17-20

Core Features

• User Interface: Clean, modern React application
• Contact Management: Contact list, creation, editing
• Email Campaign Builder: Visual email and campaign creation
• Form Builder: Drag-and-drop form creation
• Analytics Dashboard: Key metrics and charts
• Responsive Design: Mobile-friendly interface

Acceptance Criteria

• [ ] Responsive web application with modern UI
• [ ] Contact management interface
• [ ] Email template and campaign builder
• [ ] Form builder with preview
• [ ] Analytics dashboard with charts
• [ ] User authentication and profile management

Technology Stack

• React 19: Latest React with concurrent features
• TypeScript: Type-safe development
• Mantine UI: Component library for consistent design
• React Query: Data fetching and caching
• React Router: Client-side routing
• Recharts: Charts and data visualization

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🚀 MVP Implementation Plan

Phase 1: Foundation (Weeks 1-8)

• Infrastructure Setup: Kubernetes, databases, monitoring
• Core Services: Authentication, Contact Management, Email Marketing
• Basic Frontend: User authentication and contact management UI

Phase 2: Automation (Weeks 9-16)

• Campaign Engine: Basic automation and form builder
• Lead Scoring: Simple scoring system
• Analytics: Basic reporting and metrics

Phase 3: Polish (Weeks 17-20)

• Frontend Completion: Complete UI for all features
• Testing: Comprehensive testing and bug fixes
• Documentation: User guides and API documentation
• Deployment: Production deployment and monitoring

📊 MVP Success Metrics

Technical Metrics

Metric	Target	Measurement
API Response Time	< 200ms (95th percentile)	Application monitoring
System Uptime	> 99.5%	Infrastructure monitoring
Page Load Time	< 2 seconds	Browser performance
Email Delivery Rate	> 95%	Email service metrics

Business Metrics

Metric	Target	Measurement
User Registrations	100+ users	User analytics
Active Users	50+ monthly active	Usage analytics
Email Campaigns	200+ campaigns created	Application metrics
Form Submissions	1,000+ submissions	Form analytics

User Experience Metrics

Metric	Target	Measurement
User Satisfaction	> 4.0/5 rating	User surveys
Feature Adoption	> 70% feature usage	Usage analytics
Support Tickets	< 5% of users	Support system
User Retention	> 60% monthly retention	User analytics

🔄 Post-MVP Roadmap

Phase 2: Enhanced Features (Months 4-6)

• Advanced Segmentation: Complex filtering and dynamic segments
• Multi-Channel: SMS and push notification support
• Advanced Automation: Complex workflow conditions
• Integrations: CRM and third-party tool integrations

Phase 3: Enterprise Features (Months 7-9)

• Multi-Tenancy: Complete tenant isolation
• Advanced Analytics: Attribution tracking and advanced reporting
• API Marketplace: Third-party integration marketplace
• White-Label: Custom branding and white-label options

Phase 4: Scale & Growth (Months 10-12)

• AI Features: Machine learning for scoring and optimization
• Global Deployment: Multi-region support
• Enterprise Security: Advanced security and compliance
• Professional Services: Implementation and consulting services

📋 MVP Exclusions

Features NOT in MVP

• Advanced Workflow Builder: Complex visual workflow editor
• Multi-Channel Communication: SMS, push notifications, social media
• Advanced Integrations: Deep CRM integrations, Zapier, etc.
• Advanced Analytics: Attribution tracking, advanced reporting
• Multi-Tenancy: Full tenant isolation (single-tenant MVP)
• Mobile Apps: Native iOS/Android applications
• Advanced Security: SSO, advanced authentication methods
• Marketplace: Plugin marketplace and third-party extensions

Technical Debt Accepted for MVP

• Single Tenant: Multi-tenancy will be added post-MVP
• Basic UI: Advanced UI components and interactions
• Limited Integrations: Only essential integrations included
• Basic Error Handling: Comprehensive error handling post-MVP
• Performance Optimization: Advanced caching and optimization
• Comprehensive Testing: Full test coverage post-MVP

🎯 MVP Launch Criteria

Technical Readiness

• [ ] All MVP features implemented and tested
• [ ] System performance meets targets
• [ ] Security requirements satisfied
• [ ] Monitoring and alerting configured
• [ ] Backup and recovery procedures tested

Business Readiness

• [ ] User documentation completed
• [ ] Support processes established
• [ ] Pricing and billing system ready
• [ ] Legal terms and privacy policy finalized
• [ ] Marketing materials prepared

Operational Readiness

• [ ] Production infrastructure deployed
• [ ] CI/CD pipeline operational
• [ ] Monitoring dashboards configured
• [ ] Support team trained
• [ ] Incident response procedures documented

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This MVP specification provides a focused, achievable scope for the initial GripDay release while establishing a solid foundation for future growth and feature development.